Our Services
We offer a whole swag of marketing solutions
Copywriting
We write engaging copy with the right tone for your brand for any medium, including newsletters, websites, marketing collateral, brochures & flyers, catalogues, press releases, case studies, blogs, direct marketing and online channels.
Graphic Design
We help you create a strong first impression with our knowledge in marketing and design. We can help you with logo design, flyers, catalogues, business cards, calendars and anything else that involves cool pictures.
PR Campaigns
We build awareness and credibility for your business through traditional and “new” media using our strong industry experience in media. We know how to pitch successfully to social media, newspapers, magazines, TV, radio and influencers.
Web Design
We design and build simple, effective, mobile-responsive websites that reflect well on your brand. We use our marketing expertise to make sure your site is more than just a pretty face.
Online Campaigns
We use our knowledge and creative flair to deliver measurable online campaigns including Google AdWords and remarketing, Facebook, LinkedIn and Instagram.
Marketing Strategy
Have a great brand but don’t know where to start with telling the world? We can help you determine which channels will get you the best bang for buck.
NEED MARKETING HELP?
Looking for a virtual team to help you out?
Too busy to do the marketing you know you need to?
We offer packages for businesses like you who want to
outsource their marketing to a team they trust.
Contact us now for a chat to see if we’re a fit for your business.
Work We’ve Done
Here are just a few of our favourites
Things People Say
Our ears are burning… and we like it
"Thank you sooooo much Debbie and Cam - we love our new website! You guys made it so easy for us. You are both so talented at what you do. Can’t wait to work with you guys again."
Anna Tombleson, Tombleson Logging
"My past experience with PR agencies can’t even be compared to the enormous value Debbie delivered to us. Debbie went far above and beyond expectations! She immediately understood our brand, target group and what we were after. We thought if we could get a mention in one, maybe two, of the media she put forward we would be satisfied but only a few weeks in I get a phone call from one of New Zealand’s largest newspapers. After this followed a stream of other media, all organised by Debbie. Her engagement is very personal and she delivers on her promises. Debbie also understands how the PR she brought us could be used to leverage more value, so she'd share advice along the way. I haven’t touched upon Debbie’s talents as a writer, but she is talented in all areas of her field, so that goes without saying. I can only highly, highly recommend!"
Stine Smith, Good Change Store
"We enlisted Deb and Cam from Casual Fridays to assist with branding and promotion of a new launch. This involved brand strategy, website development, script writing and social media program. From the outset our team felt we were in good hands with these guys and Debbie stepped up well to manage the process. One of her major strengths is to make things happen and she came up with a number of options to assess and push forward with. The branding process was well executed, along with site development. We had some tight deadlines and these guys didn’t miss a beat. I would definitely use the Casual Friday crew again and highly recommend them to do a great job and get it done."
Mark O’Brien, Aluro Healthcare NZ
"Starting a business from scratch is a huge challenge. Cam & Debbie have been fantastic to deal with and have helped us with everything from clarifying our business name right through to our logos and website. We look forward to dealing with them again in the future and can't recommend them highly enough."
Daniel & Natalie Kirk, Eduspaces
"Debbie and Cam really are your one-stop-shop for all your marketing needs. In just two months of working with them they have already helped double our enquiry rate through social media campaigns, copywriting and website design. I can’t wait to see what can happen given even more time!"
Stuart Thornell, Allely Estate
"Debbie Harrison has been a breath of fresh air for us in terms of PR and bringing ideas that we had never considered. These ideas quickly spring into action and have resulted in TV, radio and online coverage."
Richard Poole, owner of GrownUps.co.nz
"The best team ever! Debbie and Cameron define great professionalism - they are exactly was I needed to build my business. It is a pleasure to work with them! They bring energy, enthusiasm, solutions, ideas… Thank you so much for all your time and your amazing work!”
Anne-Constance Palmeri, Sianna Skincare
"Since we have been working with Debbie on PR she has taken us from one high to the next. She is very professional, efficient, has great contacts, and is just so nice to work with. Her energy and enthusiasm is a key attribute to our success"
Glenn and Julia – Glenn Jones Art
"We really appreciate your efficient and sincere services, on time and as needed. We really mean it and thanks a lot for your support to the big change in path for future success of our business. We will be needing your services more in near future."
Indra Sirigiri, Link2 Group
Debbie, thanks so much for sharing your valuable social media and blogging expertise with our Abley & Interpret Geospatial Solutions team last week, and also for leading a discussion with our clients on how to demonstrate leadership on social media. With technology and the way we need to communicate changing so quickly, we relish the challenges ahead & look forward to putting our learnings into practice!
Mel Gurden, Abley & Interpret
"I’d like to thank you both for an amazing, pain free experience getting my website up and running. You managed to somehow make the whole process fun and exciting. It has all been seamless with nothing a problem. Casual Fridays are a great team! I love that all the creation I needed was in one place – copywriting and digital. I’d highly recommend you to anyone looking for a stress free experience to create a great website."
Jodi Tempero, founder of Mr & Mrs Manners
"Beware: Casual Fridays will light a fire of enthusiasm under your business. The Deb/Cam team understand business is about passionate people making great differences; their natural curiosity of business combined with outstanding vigour and energy results in engaging story writing and clean creative that express your brand uniqueness to customers and prospects. If you're after an energy boost to your marketing and communications you are at the right place."
Brenden Rolston, MD Action HQ
"We've worked with Debbie for a good few years and we can honestly say, she's the real deal. If you have a great product or service and wish to work with a professional who has a great strategic mind, an ability to think laterally and quickly on her feet, has a fantastic network of real contacts and has ben there done that and succeeded, then Debbie is the person you are looking for. Casual Friday's is a class act as far as we've found."
Richard Poole, MD of GrownUps
"I’ve been working with Debbie Harrison for over two years and have nothing but the highest of praise. Her energy, enthusiasm and talent for creative ideas are second to none. She has built terrific media relationships over the years, tells it like it is, and is widely respected for her writing and PR skills. Debbie has been instrumental in building our media profile, and has opened many doors for me – and given me the confidence to walk through them. She rocks."
Jude Turner, Crave Home
"It was a pleasure working with Casual Fridays on our www.lookdepot.com website. We are super happy with the result! Debbie's copywriting skills in being able to distill techy info into such digestible bite-sized pieces is next level. Cameron's website design, build and implementation on time and to budget is just awesome. Would recommend Casual Fridays any day!"
Andy Mackie, LookDepot
"Debbie was lovely to work with and very effective in getting us included in magazines across a number of different titles in New Zealand, which gave us some excellent exposure including some magazine covers. We will definitely be using her services again."
Belinda Gregg, The Fairy Light Shop
"Needless to say I’m delighted we choose Deb to support us with the recent relaunch of our niche range of gluten-free products. While the company name might be “Casual”, working with Deb has proved to be anything but, as she has kept us on track to implement a highly effective little campaign focused around Coeliac Week. We were able to secure a feature story in a major business publication, a profile in the NZ Herald, promotion of our range by an industry body to its membership base, product mentions in the The Press' “We’re Lovin” category in “Zest”, New Idea, Woman's Day and Fresh.co.nz, as well as posts by 3 food bloggers with very good followings. There has also been flow-on interviews with other media. I was impressed by Deb’s down-to-earth approach, overwhelming passion she has for the work she does for her clients and the skill set that her and Cameron offered as a team. I couldn’t recommend Deb and Cameron highly enough. You will definitely be in safe hands."
Joanna Williamson, Managing Director of GF Treets and Howler Hotdogs.
“Just want to say thank you so much for the terrific effort and work done with the build of our website. It looks fantastic and the professionalism shown throughout the whole process has made it an amazing trip for us. Even with the time restraints, you guys worked tirelessly to get it done. Will definitely highly recommend.”
Christina Wilson & Glenn Howe, Green Room Rentals
“Debs you’re such a talented lady and I have always admired your enthusiasm, writing, brainstorming abilities, editing talent and being an all-round good bitch. You guys will be the dynamic duo and I’ll be the first to put business your way”
Rebecca Purdy, The Generalist
“My company website was designed and set up online by Cameron Harrison with exceptional functionality, ease of use and I was impressed with the speed in which the service was completed”
Shannon Darby, Greg Kent Automotive
“Debbie is an integral part of my Business Changing team. She has worked with over 25 of my clients and all have been completely ecstatic with what she has done for them. Debbie knows how to build brands and interest in products and is super-effective with her skill set and sharing it to the maximum effect for clients. Beyond helping so many of my clients, Debbie has been a huge impactor on my own company. Debbie has literally been one of the key secret sauces as to why Business Changing is doing really well and is respected amongst NZ businesses. Cam has been super helpful and effective in doing some great design work for me and I look forward to seeing what we get up to next in both helping my clients and also growing my own businesses.”
Zac de Silva, Business Changing
“Debbie really is the bees knees when it comes to PR. She has successfully raised the profile of our brands through their placement in significant publications. She has also generated interest in our business cause through feature articles and interviews. There is no way we could have generated that level of public interest ourselves. If you want a lady with great connections, fantastic ideas, loads of positive energy and a passion for helping others, then I highly recommend Debbie.”
Karen Francis, Guardian Distribution
“Our signwritten van always gets recognized around town with the bold logo Cam designed for us. He created branding for us to use on our website, business cards, stickers, embroidered uniforms and printed envelopes. We must have been difficult clients as we didn’t even know what we wanted, or how to say it, but Cam was professional and friendly throughout. He came back to us with a design we are 100% stoked with! We highly recommend working with Cam to create something unique and effective for your business like he did for us.”
Bailee and Dan Wood, Dan Wood Electrical
“Debbie is very enthusiastic and proactive and provided us with a professional service that was tailored towards our specific needs. Debbie was a pleasure to work with and has a great network of contacts that have helped us raise our profile and consequently generated a lot of new interest in the business.”
Beth Smith, Artisan Flooring
“We are rapt with the website Cam created for the Redwoods Treehouse. The final product perfectly fits the brief and we’ve had a great response to it. It was a pleasure to deal with Cam, who had some great ideas and a can-do attitude.”
Maree Clement, The Redwoods Treehouse
“I’ve been working with Debbie for over 2 years and I’ve always been incredibly impressed with not only her extensive industry contacts but her understanding of how successful businesses operate. Debbie offers more than just copywriting, marketing support and PR – she knows exactly what people need to hear and when they need to hear it. Debbie is incredibly easy to work with, super talented, incredibly fun to work with and she always over delivers – I cannot recommend her enough!”
Mark Fisher, Eighty4 Recruitment
“Cam is designer who “just gets it”. He is very artistic and has the talent to really evoke emotion in the work that he does. I would definitely recommend Cam as he listens, is very professional but most importantly he has the imagination to give you something that is unique and really stands out.”
Anna Tombleson, RompStomp Dance School
“Debbie just ‘got me’ and totally understood my businesses. She researched and quizzed me so that she could effortlessly mirror my language and flavour in all the work she completed. Debbie is unbelievably professional with everything completed super-fast and at an incredible standard. She also makes working together fun, which is incredibly important. I absolutely recommend her services to everyone that is in business. Awesome person and addition to anyone’s extended team.”
Lizzi, Spaceworks, Room x Room, Shave Nation
“We had an idea about creating a business retreat in Fiji – just an idea. Getting Debbie and Cam on board to help us make this idea into a reality was a really important step and what they have done to date has worked in spades. They are both so energetic with so many great ideas to consider to get your brand growing and more successful. They are also a pleasure to work with and really (really) go the extra mile to help and work so hard to deliver both to deadlines and also quality work.”
The Team, Nurture Change
Our Team
We are a small but dynamic team
Debbie
Debbie is an experienced journalist with more than a decade in the media industry under her belt. In her career, she’s written for everyone from the NZ Herald to Your Home & Garden to Sunday magazine (which she also edited for two years). She’s always loved business, completing a post-grad Certificate in Business at the University of Auckland in 2008, so she’s happy that her writing and editing skills are proving valuable to the corporate world. Debbie spends way too much time on Facebook and Instagram in the name of market research.
Cam
Don’t let the jandals and laid-back personality fool you – Cam fires on all cylinders when it comes to marketing and creative endeavours. With an impressive career that includes stints in marketing, graphic design, creative advertising, website design, print and account management, Cam has a good handle on what will work best for your business when it comes to marketing strategy and the look of your brand and products. Cam spends his spare time working on his dreams of one day being a pro surfer or skateboarder.
People We Work With
We enjoy having fun with these guys
