PR
We build awareness and credibility for your business through traditional and “new” PR channels using our strong industry experience in media. We know how to pitch successfully to social, news, magazines, TV, radio & influencers.
OUR CLIENT:
Pepper & Me
When enthusiastic entertainer and chef Cherie Metcalfe was gearing up to release Seasoned – her third cookbook and first self-published title – a chance meeting turned into a fun partnership. We jumped in to help spread the word with traditional PR, landing awesome media coverage including feature stories, giveaways, recipe extracts and book spotlights in print and online.
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OUR CLIENT:
Capture the Bug
Founder Ankita was on to a winning idea — she’d harnessed the power of crowdsourcing and ethical hackers to help businesses fight the war against cybercrime… she just needed to let the world know that Capture the Bug existed. We helped launch her business big time, with coverage in all the biggies plus a guest spot on a respected podcast!
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OUR CLIENT:
Four Eyes Foundation /
Mr Four Eyes
Ravi from Mr Foureyes is an optometrist who wants to help Kiwi kids; for every pair of glasses purchased from Mr Foureyes, another pair is gifted to a kid who needs them. Taking it one step further, Ravi set up the Foureyes Foundation. Through this Foundation, Ravi goes into schools, screens the kids’ eyesight, then does full eye tests on the kids who show signs of issues. Glasses are supplied to those who need them. All for free. We were thrilled to be able to land this good cause some very good PR, highlighting their special mission of giving the gift of sight to Kiwi kids.
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OUR CLIENT:
Block Dock
Like most good business stories start, Clare had a problem she wanted to solve: soggy soap. She knew the block soap market was growing but the lack of good storage options meant good money was going down the drain (literally). The result was Block Dock. We helped her with a PR push that saw Block Dock (and Clare!) get the coverage they deserved.
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OUR CLIENT:
Chuffed Gifts
We helped this cool Kiwi business spread the word about their awesome gift tubes which offer recipients their choice of experience from over 80 local tourism attractions around NZ. “Experiences, not stuff” all the way!
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OUR CLIENT:
Whanganui City
Whanganui is such a great place for a weekend away or to live — we just needed to let the rest of NZ in on the secret. We worked with Whanganui & Partners to share stories about the City that put it in a new light. Did it work? Well Whanganui had a 4% increase in visitor spending over 2020 – the biggest increase in NZ (some were down by 21%). It also topped the list of Christmas visitors/spending, with an increase of 9% on last December, so you tell us…
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OUR CLIENT:
Good Change
The Good Change crew wanted to raise the profile of their amazing compostable cleaning cloths with product profiles in relevant publications, as well as stories about their business and why it was important to them to bring sustainable products to Kiwis.
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OUR CLIENT:
Forgotten World Adventures
This NZ tourist attraction wanted to get in front of people who would be interested in one of their tours so we thought outside the square to reach their target customer through specialist titles, as well as national mainstream media.
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OUR CLIENT:
Treescape
If you live in Auckland you would have seen their huge fleet out and about but you may not have known much about the brand. To change that, we helped share stories about the founder of the business, their hearing programme, gear innovations, and their work during lockdown.
IN THE MEDIA:
NZ LOGGER
OUR CLIENT:
Glenn Jones Art
A few years ago, you had probably seen Glenn Jones’ artwork but didn’t know much (if anything) about the clever team behind the brand. We set out to change that!
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OUR CLIENT:
Solvej Swings
This was a fun brief we got the week before Christmas – Kourtney Kardashian had recommended NZ-made Solvej Swings in her annual gift guide, a story we enthusiastically went far and wide with in just a few action-packed days!
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OUR CLIENT:
360 Pro
The latest in oral technology, we helped the 360PRO team educate the NZ product on what sonic toothbrushes and waterflossers were, working with beauty editors and magazine editors, organising treatments and giveaways.
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OUR CLIENT:
Mr Four Eyes
A brilliant man doing brilliant things, we were happy to help optometrist Ravi (and lovely wife Steph) to share the story of their work with NZ kids and eye testing, as well as their buy-one-gift-one glasses scheme.
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OUR CLIENT:
Sianna Skincare
The beauty industry is a crowded one so we worked hard to get Sianna into the hands of people the NZ public trusts, to build brand awareness, credibility and – of course — sales!
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