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Casual Fridays

A marketing agency based in Auckland, New Zealand

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360 Pro

Bringing in a new era of dental equipment with sonic proportions.

Copy | Design | PR | Web | Strategy

The starting point

The 360PRO team bought us in during product-development stage to get our advice on how best to bring their cutting-edge oral healthcare products to market in NZ. We did a brainstorming session around a brand name, as well as what would be an appropriate charity for 360PRO to support (we landed on the super Foster Hope who fill backpacks for foster kids). 

Bringing an idea to life

Once the name was decided we worked on brand identity, creating a logo and brand guidelines including brand colours and fonts. Then we designed the manual and box packaging for the water flosser and sonic toothbrush, including all copywriting. 

Taking it to the world

We built an ecommerce website using Shopify, a task that included taking photos, acting as a hand model (in Cam’s case) and writing copy. We also designed and wrote copy for all automated emails to customers. While the products were being made, we devised a launch strategy with a comprehensive PR and influencer component (you can see the excellent PR results we had HERE). 


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We’d love to find out if we can help.

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We’re great at both digital and traditional marketing.

Our core business is to help SMEs with marketing, including website design and development, digital marketing, PR, design, branding, internal and external comms, strategy, content creation, e-commerce and copywriting.

Our Services

Branding
Public Relations
Web Development
Copywriting
Digital Marketing

Graphic Design
Website Design
Shopify Developers
Wordpress Developers
Marketing Strategy

Digital Advertising
Content Creation
Marketing Comms
Social Campaigns
Ecommerce Websites

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