The perfect garden wedding, private function or corporate event venue.
Copy | Design | PR | Web | Social | Strategy
Let’s be clear: it’s a competitive market in the wedding venue industry! We worked with Allely Estate on a monthly basis, executing a marketing strategy that aimed to raise the profile of this stunning venue so that it made the shortlist of every potential bride and groom out there!
Over 18 months we overhauled all the marketing and branding and created a marketing strategy that worked like a dream, gaining exposure to potential couples and rapid-fire bookings. Our work included defining the direction and content of the new website (including all copywriting), a beautifully designed information pack that told the story of the venue, targeted digital newsletters, regular blogs including interviews with Allely brides talking about their special day, editorial copy for local publications, a custom social media strategy and ongoing content that sold the dream, targeted Facebook advertising, expo stand design and expo activities designed to collect information and generate leads, and PR with relevant publications including Auckland Weddings and the NZ Herald.
We also helped develop Open Days at the venue, creating a successful formula for the event, as well pushing attendance through editorial, our own social channels, Facebook advertising, and a bespoke outdoor banner catching the eye of traffic along State Highway 16. These open days were super successful and became a regular part of the Allely Estate marketing strategy.