The perfect garden wedding, private function or corporate event venue.
Copy | Design | PR | Web | Social | Strategy
Let’s be clear: it’s a competitive market in the wedding venue industry! We work with Allely Estate on a monthly basis, executing a marketing strategy that aims to raise the profile of this stunning venue so that it makes the shortlist of every potential bride and groom out there!
Over the past 18 months we’ve overhauled all the marketing and branding and created a marketing strategy that’s working well. Our work has included defining the direction and content of the new website (including all copywriting), a beautifully designed information pack which tells the story of the venue, targeted digital newsletters, regular blogs including interviews with Allely brides talking about their special day, editorial copy for local publications, a custom social media strategy and ongoing content, targetted Facebook advertising, expo stand design and expo activities designed to collect information and generate leads, and PR with relevant publications including Auckland Weddings and the NZ Herald.
We also helped develop Open Days at the venue, creating a successful formula for the event, as well pushing attendance through editorial, our own social channels, Facebook advertising, and a bespoke outdoor banner catching the eye of traffic along State Highway 16. These open days have been super successful and are now a regular part of the Allely Estate marketing strategy, happening every quarter.